The company has over 11,000 products, which had become very difficult to manage. Our initial audit showed they had 30+ campaigns which were far too many. All of the campaigns used a manual bidding approach meaning it had become very time intensive and difficult to keep on top of.
Many of the campaigns had enough conversion data to move over to smart bidding using a target ROAS (TROAS) strategy – the most successful campaigns were then moved over to this strategy.
Once the foundations had been laid, we began to scale up sales. We did this by carrying out additional keyword research, keyword farming and competitor analysis. We added additional ad copy for A/B testing, allowing us to understand the type of messaging that resonated with our audience.