Online Jewellery Company - Amersify Case Study

Online Jewellery Company

An online jewellery company had been using Google ads for over 10 years and had initially done most of the work themselves. They didn't have enough time to continue to run it and have used several agencies which they'd been unhappy with.

Within 1 month we were able to increase revenues by 216%

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The brief

Incrementally increase performance each month allowing the brand to grow, whilst
e-instilling confidence that Google was worthwhile.

The Strategy

The company has over 11,000 products, which had become very difficult to manage. Our initial audit showed they had 30+ campaigns which were far too many. All of the campaigns used a manual bidding approach meaning it had become very time intensive and difficult to keep on top of.

Many of the campaigns had enough conversion data to move over to smart bidding using a target ROAS (TROAS) strategy – the most successful campaigns were then moved over to this strategy.

Once the foundations had been laid, we began to scale up sales. We did this by carrying out additional keyword research, keyword farming and competitor analysis. We added additional ad copy for A/B testing, allowing us to understand the type of messaging that resonated with our audience. 

The results

Within 8 weeks, we were able to return the following results:

  • Revenue

    216% increase
  • ROI

    7% increase
  • Conversions

    212% increase