Case Study - Isle of Harris Gin
Plan: Fully Managed Account
A popular, premium gin company based on the Isle of Harris who were not already present on Amazon.
Isle of Harris wanted to preserve their strong brand feel, ensuring that any sales from Amazon still maintained the same tone of voice and experience as if the product was purchased from their website.
Isle of Harris Distillery have a very successful online store but were not on Amazon.
This meant competitors were eating into their market share and needed expert management to get onto Amazon quickly and effectively.
It was agreed that a presence on Amazon was needed before Q4, meaning we had around 4 weeks to turn around the account, content, listings and stock.
Top 20 Gins on Amazon UK within 4 weeks
Conversion rate of 32% on product listing
8k unique page views over first 6 weeks
The main focus was to roll out a listing and Amazon store, packed with brand rich content and keywords under a fully managed account.
We did this by understanding the tone of voice, collating imagery which presented the brand as closely to their website as possible, all within a quick timeframe.
In addition, we reviewed the best performing competition, collated as many keywords as possible and phrases crucial to increasing search volume and packed the listing with great content.
The store and listing were matched closely to the brands own website and stock was checked in before October.
Not only did the product reach page 1 for a hugely competitive top keyword within 4 weeks of launch, but the listing was ranked in the top 10 organically for all targeted keywords, receiving huge traffic on a regular basis.
In addition, the listing saw a massive conversion rate of 30-35% and the brand’s Amazon store saw a 18% conversion rate.