Maximising Success – Amersify’s Proven Strategies for Amazon Prime Day Sales

There’s no denying the appeal of Amazon Prime Day. After all, who doesn’t want to secure a big discount on a much-needed item? But it’s not just a big day for shoppers and bargain hunters; it’s also the perfect opportunity for sellers to supercharge sales, reach new customers and boost brand awareness.

Amazon Prime Day sales reached an incredible $14.2 billion this year – an 11% increase from 2023 – and was the biggest sales day for third-party sellers. In fact, third-party sellers did better than Amazon itself. But, with the increasing competition on Amazon – the platform currently has 9.7 million sellers worldwide, a number constantly growing – it’s not enough to simply list your products and hope they stand out.

Amazon Prime Day is a highly anticipated shopping event and if you want to make the most of the day, you need a solid strategy for success.

When is Amazon Prime Day?

Amazon Prime Day UK is a huge online sale event exclusive to Amazon Prime members and takes place over two days. It allows shoppers to take advantage of big discounts and deals spanning the majority of Amazon’s product categories. Amazon Prime Day 2024 took place from Tuesday, 16th July to Wednesday, 17th July, around the same time as previous years.

As well as being an exciting time for shoppers, Amazon Prime Day is also the perfect opportunity for sellers to boost sales. So, when is the next Amazon Prime Day? The next Amazon Prime Day in the UK isn’t scheduled until next year, so there’s still time to make the most of your Amazon Seller Prime membership and put a strategy for success into place.

Make the Most of the Lead-Up to Prime Day

If you’re a regular Amazon user, you’ll know that the platform teases Prime Day in the days and weeks leading up to the event. As a seller, this is something that you can do, too. Use social media and email marketing to let people know you have some exciting Prime Day deals coming up and give them an idea of the type of discounts they can expect on popular products.

Remind them of when Prime Day is, that you’re taking part, what products are going into the sale and give them a chance to consider what they might like to buy, rewarding them for their repeat business, making them feel valued and appreciated.

Use Exclusive Prime Day Offers to Drum Up Business

Shoppers know that Prime Day is the ideal time to get a good deal, so drum up business by offering discounts exclusive to the event. Knowing that a deal is only available during Prime Day creates a sense of urgency, encouraging impulse purchases from shoppers who don’t want to miss out.

Amazon also allows you to use coupons on products, which gives shoppers an additional discount when they checkout. These coupons are often enough to convince customers to choose your product over another, as they’ll save even more money.

Boost Product Visibility with Paid Advertisements

There’s a lot of competition during Prime Day, but a sponsored advert can boost the visibility of your products even further. You can promote individual products at the top of search results, ensuring they’re seen first by shoppers. You could also use sponsored brand advertisements to showcase a range of products in one go, which can be a good option to boost brand awareness.

Though paid advertisements can be costly – especially if you’re working with a somewhat limited budget, or if you target irrelevant search terms – they can be a good investment when done correctly and if enough shoppers make a purchase. That is something that an Amazon PPC agency or an Amazon marketing consultant can help you with.

Optimise Your Listings for Amazon Seller Prime Day Success

Success on Amazon relies on your products being found and, with so much competition, shoppers want to find what they’re looking for easily. That is why it’s important to optimise your listings ahead of time, making sure they’re ready for eager shoppers when Prime Day rolls around.

Your product descriptions should be clear, concise and easy to understand, with a focus on the benefits and USPs of a product. Optimising your listings also means using keyword research to identify search terms relevant to your products and incorporating these into product descriptions.

Many shoppers rely on images to find what they’re looking for on Amazon and high-quality images really do stand out. It’s important to show the product from various angles, in good lighting and in a way that conveys exactly what you have to offer.

Sold Out? Don’t Get Caught Short on Prime Day

With approximately 86% of people in the UK shopping on Amazon, 70% of which use the platform at least once a month, running out of stock during Prime Day is not an option. Not only do you risk missing out on sales, but you also risk your business’s reputation.

To avoid this, analyse data from previous Prime Days – if you haven’t taken part in Amazon Prime Day 2024 in the UK, look at data from similar events – to estimate how much stock you’re likely to need. Once you have a rough idea of your inventory requirements, speak to your suppliers and ensure they can handle this increase in demand.

A lot goes into Prime Day success, but hard work really does pay off. With the help of an Amazon marketing agency and the guidance of an experienced Amazon SEO consultant, it’s possible to give your sales a much-needed boost. Contact us today to find out more.